“Rochelle Burbury was appointed by Southern Cross Austereo (SCA) to lead corporate, financial, trade and issues management PR, on the basis that it would have senior, highly respected and deeply informed PR support to meet the company's needs, both proactive and reactive. The strategy worked extremely well. 

Rochelle was committed and focused on the demands of working with one of Australia’s biggest media companies and was always available with strategic and insightful solutions whenever required.

SCA was recognised as having the best ‘story in market’ and the most comprehensive, consistent and relevant media coverage, and this is a credit to the work from Rochelle and her team.

This working relationship over many years was a highly successful and valued partnership based on insight, planning, creativity and with an honesty that is rare and appreciated (Rochelle is not joking about being up front with clients!).

Ultimately, you can expect great things working with Third Avenue.

Nikki Clarkson, (former) Chief Marketing Officer

SCA

“We initially approached Rochelle and Third Avenue to launch the IMAA because we knew that PR would be critically important to us to build profile and credibility for a new industry association and to attract members.

What we didn’t expect was the huge amount of positive coverage Rochelle has achieved for the IMAA at launch and which continues today.

We have had many agencies approach us as a result to become members and we now also have partnerships with 45 media owners and all the major industry bodies.

We would not be where we are today without Rochelle’s advice and assistance.”

Sam Buchanan, CEO

IMAA

“Rochelle delivers strategic PR advice that is honest, direct and thought through.

She is proactive and responsive, understands the market and is respected across the media fraternity.

I’ve known Rochelle in a professional capacity for many years, she is consistent and she cares.”

Simon Wake, CEO

Ipsos Australia

“The Australian Data and Insights Association (ADIA) has worked with Third Avenue for the past decade, since we launched our Trust Mark for market and social research quality standards, to great success.

Rochelle has been involved in many initiatives, from privacy compliance and a review to a high-profile independent report into election polling practices, our industry awards, our annual conference, and our name change to reflect the changing research, data, and insights industry.

Every step of the way, Rochelle has helped us engage with the media that matters and build our reputation and standing in the industry with her strong media and communication skills and experience.

Our long-standing relationship is a testament to that and we look forward to continuing our work together to benefit our member organisations and the broader industry.”

Sarah Campbell, CEO

Australian Data and Insights Association (ADIA)

“Working with Third Avenue Consulting over the past five years has been an absolute pleasure. Rochelle and her team consistently demonstrate a proactive and attentive approach, helping to elevate our brand presence across the APAC region. Their deep understanding of the market and strong relationships with the regional press have kept us ahead of industry trends, delivering the right content to move our brand forward.

More than just a PR agency, Third Avenue has become a trusted partner—an extension of our marketing team. I highly recommend their services to anyone seeking impactful and strategic communications support.”

Germaine Hendrick, Head of Marketing, APAC

Quantcast

"Working with Rochelle and the team at Third Avenue has been a game-changer for Boomtown.

Their extensive network and well-connected team have provided Boomtown significant earned media coverage and elevated our profile in market.

The work produced by Third Avenue has not only enhanced our visibility but has also deepened the industry’s understanding of Boomtown.

We are grateful for the value they’ve brought to our brand thus far and look forward to seeing our partnership grow in years to come."

Leanne Glamuzina, Marketing Lead

Boomtown

"I first worked with Rochelle when relaunching a retail marketing services brand in Australia, the company had built a very large (c.48,000 associates) business in the USA, Canada and Mexico, but had failed to gain traction in ANZ.

She defined and built a very focused B2B PR and media strategy (a true strategy with a 3-year runway), which significantly improved the positioning of that brand.

This led me to recommend her for digital relaunch of Toys”R”Us and Babies’R’Us in ANZ.

Having won the license in a very long and competitive pitch, up against several very large physical and pure online retailers, we needed to reach out to all stakeholders in the toy and baby goods industry to re-establish the brand after a 12-month absence.

At launch Rochelle had the leadership team and brand in all mainstream free-to-air, print and digital media. She managed to secure over 40 pieces of coverage in the first two days leading to over 93,000 hits on our ‘coming soon’ launch website, 230 requests from past employees to re-join the company and 60 new suppliers wishing to trade with the new entity.

I can’t recommend her thought, planning, creativity and implementation enough."

Kevin A Moore FAICD, MCIM, JP (former) Chairman

Toys R Us

“Third Avenue were instrumental in helping us create a public profile for our agency and helping us shape our story. 

This has done wonders for the outcomes of our agency. 

Highly recommended.”

Nick Grinberg, Co-Founder and Head of Strategy

Next&Co

“I’ve worked with Rochelle, Julie and the Third Avenue team for many years now and across three different organizations within the media and tech industry.

Their deep expertise in media and strong relationships with key publications has enabled them to deliver impactful results across a wide range of initiatives.

From supporting the launch of a new company in Australia or strengthening our positioning within a specific industry, they are at the forefront of what needs to be done and always proactive with initiatives that help move the needle.”

Ezechiel Ritchie, General Manager

AVID Collective

“Rochelle and the Third Avenue team have been invaluable to our business particularly during our growth phase, providing both strategic direction and hands-on support in driving our publicity efforts.

Their relationships with trade media are unmatched, and Rochelle’s skill in crafting compelling narratives has elevated our brand visibility significantly.

With utmost professionalism and a genuinely friendly approach, Rochelle and her team are a pleasure to work with.

I highly recommend them to any business seeking a PR partner.”

Head of Marketing/Communications

Global Media/Utility company 

“I have known and worked with Rochelle for several years now and I have found her to be a true professional.

Rochelle has worked as a senior journalist and in PR which brings a unique perspective to her business.

She understands the media better than anyone else and brings great strategic skills to the table as well as telling it like it is, which is rare and valuable in this business.”

Ian Hogg, (former) Regional CEO

FremantleMedia Australia

“When it comes to business and trade media, Third Avenue is second to none.

The team is exceptionally professional and accessible. They have wonderful media relationships and contacts. Third Avenue's skill set around crisis and issues management in particular, and all levels of PR advice, is unmatched.

We have also engaged Third Avenue to conduct PR management training and preparation, including media training and key messaging skills.

I highly recommend the Third Avenue team.”

Chelsea Wymer, (former) National Trade Marketing Director

Fairfax Media

“We originally approached Rochelle to work with us to help build our profile in the media sector and increase awareness and understanding of the strength of our audience to advertisers.

We have since seen a significant upturn in our share of voice in the media with a number of innovations and positive stories, which continued through the merger of Fairfax Radio and Macquarie Radio.

Rochelle’s strategic expertise and strong relationships with journalists have certainly been key contributors to that success.”

Nick Randall, (former) National Agency Sales Director

Macquarie Media Limited